[LONG, RAMBLING POST ALERT]
Yesterday I attended a symposium with the above title, where four very distinct and interesting speakers gave their perspective on science reporting in the media. Here's my brief take on proceedings.
The first speaker we heard was Professor Steve Miller, who described an international study he published in the prestigious journal Science regarding scientists' interactions with the media (you may need a subscription to see the full text, give me a shout in the comments if you want me to email you a PDF). Prof. Miller's point was essentially that whilst many scientists relay anecdotes of their horrible experience in speaking to the media (being mis-quoted, mis-understood, made to look like they were supporting position X when their research shows Y and so on), the survey they carried out painted a much more positive picture overall -